VP of CRM

Full-time Medios, diseño y creatividad

BettingJobs is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.

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Key Responsibilities

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• Develop and execute customer engagement strategies to drive loyalty, retention, and growth.
  
• Align engagement initiatives with business objectives and marketing strategy.
  
• Oversee daily customer engagement operations, ensuring data integrity and system efficiency.
  
• Lead the selection, implementation, and optimization of CRM and engagement technologies.
  
• Ensure CRM effectiveness across the full sales funnel and customer lifecycle.
  
• Manage customer registration, activation, retention, reactivation, and acquisition strategies.
  
• Design and deliver targeted, personalized multi‑channel ...