Location
Columbus, OH, United States
Posted
July 27, 2026
Job Description
Key Responsibilities
Local Marketing Strategy & Planning
+ Develop and manage the **local marketing strategy** aligned to business goals, customer needs, and local market dynamics.
+ Translate strategic priorities into clear roadmaps, briefs, and measurable plans that enable effective in-market execution.
+ Identify market opportunities and recommend where to amplify investment based on performance, competitive context, and channel insights.
+ Drive **local market amplification** efforts (e.g., campaigns, events, agent partner initiatives) to increase awareness and lead generation.
+ Partner with channel and execution teams to ensure consistent messaging and timely delivery across touchpoints.
+ Create feedback loops to continuously improve creative, offers, targeting, and in-market performance.
+ Build and evolve the **local agent strategy** to strengthen agent and HLA partnerships and improve funnel performance.
+ Define target agent seg...
Local Marketing Strategy & Planning
+ Develop and manage the **local marketing strategy** aligned to business goals, customer needs, and local market dynamics.
+ Translate strategic priorities into clear roadmaps, briefs, and measurable plans that enable effective in-market execution.
+ Identify market opportunities and recommend where to amplify investment based on performance, competitive context, and channel insights.
+ Drive **local market amplification** efforts (e.g., campaigns, events, agent partner initiatives) to increase awareness and lead generation.
+ Partner with channel and execution teams to ensure consistent messaging and timely delivery across touchpoints.
+ Create feedback loops to continuously improve creative, offers, targeting, and in-market performance.
+ Build and evolve the **local agent strategy** to strengthen agent and HLA partnerships and improve funnel performance.
+ Define target agent seg...