Location
dartmouth, ns, Canada
Posted
July 04, 2026
Job Description
Become CAA Atlantic’s next Vice President, Marketing & Membership, focusing on strategic membership growth and engagement. Work in a hybrid setting to elevate member acquisition and retention efforts through data-driven strategies.
This challenging role involves managing the entire membership lifecycle while driving measurable outcomes in retention, engagement, and revenue. Leverage your experience in commercial models and digital marketing to solidify the brand's presence in Atlantic Canada. Collaboration with cross-functional teams will be vital for positioning the organization for market transformation.
Key Responsibilities:
• Direct comprehensive membership growth strategy initiatives
• Assess and improve retention and engagement metrics
• Cultivate brand trust and market differentiation
• Develop data-driven marketing capabilities
• Collaborate across operations and analytics teams
Requirements:
• Extensive knowledge of membership and subscription models...
This challenging role involves managing the entire membership lifecycle while driving measurable outcomes in retention, engagement, and revenue. Leverage your experience in commercial models and digital marketing to solidify the brand's presence in Atlantic Canada. Collaboration with cross-functional teams will be vital for positioning the organization for market transformation.
Key Responsibilities:
• Direct comprehensive membership growth strategy initiatives
• Assess and improve retention and engagement metrics
• Cultivate brand trust and market differentiation
• Develop data-driven marketing capabilities
• Collaborate across operations and analytics teams
Requirements:
• Extensive knowledge of membership and subscription models...