User Growth Manager – TikTok LIVE - Munich

TikTok

Regular Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
Munich, Bavaria, Germany
Posted
July 03, 2026

Job Description

The LIVE Operations team is focused on building a scalable and high-performing TikTok LIVE ecosystem. By working closely with creators, agencies, and partners, we drive long-term growth through content innovation, monetization enablement, and community development.
We are looking for a data-driven User Operations Manager to drive user growth and monetization for TikTok LIVE in German. You will own end-to-end user strategy, leveraging data to improve user engagement, retention, and revenue performance. Key Responsibilities
- Define and execute user growth strategy (acquisition, retention, monetization) - Analyze user behavior (viewing, gifting, conversion funnels) and generate actionable insights - Build and optimize user segmentation & lifecycle strategies - Design and iterate data-driven campaigns (., gifting incentives, activation programs) - Conduct A/B testing and evaluate performance - Collaborate with cross-functional teams (product, creator ops, data) to drive impact
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