Trade Marketing

Full-time Marketing & Media

Insurance Health & Wellness

HMO

Professional Development

Professional Development

a. STRATEGIC PLANNING

• Develop specific category sales plan by Retail Environment (RE) in line with company strategy
• Manage the development of strategies and tactics to unlock category growth opportunities
• Co‑develop ABP (Annual Company Business Plan) covering shoppers and key customers of specific categories per RE
• Provide category expertise to Modern Trade team in planning category growth strategy with customer
• Safeguard promotion cost efficiency and ROI for category programs

b. SHOPPER AND RETAIL INSIGHT

• Manage the application of relevant shoppers’ insights, market data, and customer information in developing merchandising and promotional plans for the category
• Define the category standards in retail excellence (distribution, share of shelf, displays, pricing, prom...