Trade Marketing Executive

Karofi Group Joint Stock Company

Full-time Marketing & Media
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Location
manila, metro manila, Philippines
Posted
July 24, 2026

Job Description

Key Responsibilities

Retail Activation & Channel Execution

  • Plan, coordinate, and execute in-store activations, retail promotions, roadshows, and mall events.
  • Support new store and kiosk openings with launch plans, merchandising setups, and collateral deployment.
  • Translate brand campaigns into on-ground executions that resonate with shoppers.

Merchandising, Display & Shopper Experience

  • Conduct regular merch audits to ensure:
  • Correct branding
  • Updated POSMs
  • Accurate pricing
  • Proper planogram execution
  • Visibility of hero SKUs
  • Identify display enhancements to improve shopper flow, dwell time, and conversion.
  • Recommend innovations for retail storytelling (e.g., QR displays, demo stations, lifestyle visuals).

Trade Promotions & Seasonal Campaigns

  • Develop channel-specific promotio...