Trade Development Manager (Calgary)

Southern Glazerโ€™s Wine & Spirits

full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
Calgary, Alberta, Canada
Posted
June 23, 2026

Job Description

Overview

Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Primary Responsibilities

  • Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
  • Plan, execute and evaluate sales, promotions, and marketing of brands
  • Deliver marketing brand plans to management teams
  • Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
  • Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
  • Set program objectives and measure ROI with a ...