Territory Sales Executive

full-time Sales Representatives, Wholesale and Manufacturing

Job Description

The Territory Sales Executive (TSE) is responsible for executing sales and relationship management within the assigned territory, covering B2B (distributors and retailers) and B2C (farmers) channels, with a strong emphasis on Product-on-Ground (POG), defined as direct sales to farmers.

The role owns day-to-day sales execution, farmer relationship management, and sustained customer loyalty to drive repeat purchase and lifetime customer value. The TSE works closely with Trade Activation Promoters (TAPs) deployed as third-party, non-FTE service providers, using them as multipliers for push execution at retailer, financier, and farmer levels.

Accountabilities

Sales Execution & Revenue Delivery

• Deliver territory sales targets across distribution, retail, and Product-on-Ground (POG) channels.
• Execute POG selling, including farmer identification, engagement, conversion, and follow-through.
• Drive se...