Job Description
Reporting to: Field Marketing Zone Manager
Duty Post: Dumaguete
Territory Consumer Lead
The Territory Consumer Lead (TCL) is under the Marketing function and is responsible for driving the business growth of their assigned territory through consumer acquisition and retention.
To achieve this, the incumbent needs to drive quality Retailer Distribution and Wholesale Volume through a consumer-centric approach mindset. Based on their assessment of the challenges and opportunities in the assigned territory, making use of available information and collaborating with Field Sales, they will develop the necessary short- and long-term strategies and programs that will address the needs of the business and support the delivery of the territory KPIs, growth inclusive.
This role will be tasked to lead the development and management (including monitoring and reporting) of relevant campaigns and/or programs, that are part of the ove...