Location
kuala lumpur, kuala lumpur, Malaysia
Posted
June 19, 2026
Job Description
Overview
About the Role & Team
The Team Leader, Audience Development – Malaysia will lead a dynamic team responsible for driving delegate and attendee acquisition for IDC’s events across Southeast Asia. This role combines leadership, strategy, and execution — ensuring each event attracts the right mix of senior IT and business leaders, delivering exceptional value to clients and sponsors.
What You’ll Do
- Lead and mentor the Audience Development team to meet regional attendee targets.
- Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.
- Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.
- Establish KPIs and performance tracking metrics for acquisition effectiveness.
- Oversee data management, CRM optimization, and quality control for audience lists.
- Provide insights...