Job Description
Role Purpose
Drive sell-out, shopper engagement, promoter excellence, and retail execution across modern trade partners.
Ensure premium visibility, high-quality demonstrations, and strong on-ground conversion.
Key Responsibilities
- Retail Execution & Sell-Out
Achieve and exceed sell-out targets across key modern trade chains.
Track store-wise performance, competition activity, and drive improvement actions.
Conduct regular store visits and audits to ensure consistent execution quality.
- Promoter Management
Lead promoter recruitment, training, daily performance monitoring, and motivation.
Ensure promoters deliver exceptional shopper engagement, demo quality, and product storytelling.
Work with agency partners to maintain deployment quality and productivity discipline.
- Visibility & Activation
Ensure strong merchandising standards - planogram adherence, a...