Sr Manager Segment Strategy

Elsevier Limited Company

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
London, England, United Kingdom
Posted
June 27, 2026

Job Description

About the Role

We are seeking a Sr Manager Segment Strategy to develop and embed audience segmentation and go-to-market (GTM) strategy across the Academic Leaders and Funders marketing team, enabling Elsevier to prioritize the right institutional audiences and align marketing resources to drive growth, retention, and relevance. This role sits at the heart of strategic planning, driving insight-led marketing that connects Elsevier’s portfolio to the needs of research institutions, funders, and governments.

Key Responsibilities

Strategy and planning

  • Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization
  • Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments
  • Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution
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    • Job Details

    • Job Type
      Full time
    • Category
      Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Date Posted
      June 27, 2026
    • Application Deadline
      August 06, 2026