Sr. Manager, New Business Development — Crafted Beverages

FULL_TIME Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Overview

The Sr. Manager, New Business Development — Crafted Beverages is a highly influential commercial leader responsible for driving new customer acquisition, enabling pilot to scale commercialization, and building the multi year pipeline that fuels Crafted’s expansion across Away From Home channels.

This role blends strategic selling, concept commercialization, and cross functional orchestration, ensuring Crafted offerings—including bases, syrups, and inclusions—land successfully and scale with quality and velocity.

The role is an individual contributor but requires strong cross functional leadership, customer fluency, and the ability to manage long cycle enterprise selling while enabling rapid learning pilot environments.

Responsibilities

Crafted Commercialization & Enablement:

Develop customer ready commercial assets—selling decks, menu mockups, unit economics one pagers, and training materials—to commun...