Sr. Manager, Lifecycle and CRM, Tim Hortons, Canada
Restaurant Brands International
Job Description
Senior Manager, Lifecycle & CRM (Tims Rewards)
Location: Toronto, Ontario, Canada
Reporting to: Senior Director, Loyalty & CRM
Role Summary
The Senior Manager, CRM & Lifecycle owns the end‑to‑end lifecycle strategy and execution for Tims Rewards, from onboarding through engagement and winback. This role is fundamentally about changing member behaviour — getting the right message to the right member at the right time to drive meaningful action. It translates loyalty strategy into high‑performing CRM programs that influence how members engage with Tims Rewards, working closely with Marketing Communications on creative execution and with Martech teams on deployment. The focus is on driving member growth, engagement, and GM$ impact through precise, insight‑led lifecycle marketing.
What You'll Be Responsible For
- Own Lifecycle Strategy and Programs
- Define and continuously improve lifecycle jo...