Job Description
Sr.
Manager, Customer Marketing & CategoryLocation: Ciudad de Mexico, CMX, MXThe Sr Manager Customer Marketing & Category is responsible for leading the Customer Marketing agenda across the assigned cluster, ensuring the effective translation of brand and category strategies into winning channel, customer, and point‐of‐sale execution.This role acts as a strategic bridge between Brand Marketing, Sales, and Finance, driving profitable and consistent growth.ResponsibilitiesTranslate brand strategy into channel and POS executionAdapt regional and local brand strategies to local market realities, channels, and customer needsDefine clear activation guidelines by channel (Modern Trade, Traditional Trade, Drug & Pharma, Tourism, Proximity, eCommerce)Ensure consistent brand positioning while allowing flexibility for customer‐specific executionLead annual and quarterly customer marketing planning aligned with brand prioritiesDevelop customer and channel strategiesBuild channel and custome...