Sr Manager, CRM & Personalization
Panera Bread
Job Description
At Panera we believe thatgood foodcan bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.
We are looking for aSr. Manager of CRM & Personalization to lead ourpersonalizationand lifecycle marketingstrategies,leveragingour rich loyalty data to drive acquisition,retentionand loyalty across customerlifestages. In this role,you’llbuild on our AI-powered personalization strategies to deliver meaningful impact across digital owned channels, partnering with digital communications, analytics,MarTechand product teams to create personalized customer journeys across email, push, SMS, app, web & kiosk.
A successful candidate thrives in a results-driven environment and is comfortable with taking calculated risks. The role requirescollaboration,adaptabilityandstrong communicationskills. Thisroleis a great fit for somebody who is curious,proactive,enjoys working cr...