Sr. Director Connections & Shopper Effectiveness & Capabilities
Coca Cola
Job Description
Description
Summary:Senior Director Connections & Shopper Effectiveness & Capabilities
EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step change to deliver more balanced, sustainable growth, powered by deeper
consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local
relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OUβMarket model, where the OU elevates and enables long term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact:
Elevate Connections capabilities across media, ...