Sr Associate - Consumer Marketing

Full-time Marketing de productos y gestión de marca

Position Details

Position Title: Consumer Marketing Associate

Job Level: P2

Location: Mexico

Supervisor: Joseba Barriola Potts

Role Overview

Consumer Experience and Innovation is a core marketing role to build and advance the consumer marketing capability of the Eli Lilly Mexico Affiliate. The position works with internal partners (brand teams, global teams, subject matter experts) as well as external partners (creative agencies, media agencies, tech & health start-ups) as the owner/leader of the project to develop and execute industry-leading and holistic consumer marketing strategies/plans based on deep customer insights understanding.

Responsibilities

• Develop and implement content-driven campaigns aimed at educating patients and encouraging them to seek medical treatment for high specialty indications.
• Innovate approaches for patient interaction, including the creation of new solutions, digital ecosyst...