Social Media Manager

Full-time other-general

Develop and implement comprehensive social media strategies tailored to the publishing industry, focusing on book launches, author promotions, and reader engagement. Plan, create, and schedule high-quality, platform-specific content (posts, stories, reels, carousels, videos) that reflect the tone and branding of our publications. Manage and grow our social media presence across Instagram, Facebook, LinkedIn, Twitter/X, and TikTok, ensuring consistent brand voice and visual identity. Execute and optimize paid social media advertising campaigns using Meta Ads, LinkedIn Ads, and Google Ads to drive traffic, increase book pre-orders, and expand audience reach. Monitor, analyze, and report on key performance metrics (engagement rates, click-through rates, conversion rates, ROI) using analytics tools (e.g., Meta Business Suite, Google Analytics, Sprout Social). Requirements 35 years of proven experience in social media management, preferably within publishing, media, or content-driven indust...