Shopper Marketing Lead

Full-time Other-General

Job Description

This role will also be responsible for building and maintaining strong and influential relationships with customers and representing their voice and the voice of the shopper internally to ensure future business strategies help support the strategic ambitions of the customer and execution plans to maximize conversion opportunities for Mars.

Key Accountabilities or Responsibilities

• Grounded in shopper and customer insight develop and execute channel and customer activation initiatives that deliver the short‑ and long‑term brand portfolio aspirations, drive optimal physical availability, engage the shopper and drive conversion.
• Partner with Sales, Marketing and Customer Activation Lead to deliver an annual activation plan aligned to SCM choices, category growth drivers, customer needs and influences shoppers throughout the path to purchase. Effectively adapt and adjust activity plans to reflect the changing customer and internal e...