Job Description
General Purpose
As a Senior Specialist DTC Analytics at adidas, you are part of the delivery of cutting‑edge analytics services to stakeholders, enabling them to make fact‑based decisions. Based on a defined data source, you contribute to the generation of insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy and ultimately drive sales. You are part of the team that informs the adidas digital strategy and provides the factual basis for future consumer experiences and site development.
Key Responsibilities
Scope: Contribution to a specific analytic deliverables or services
- Analytics
Conduct collection, tracking, mining and analysis of data and generation of fact‑based insights, using a single data source. Provide analytics services to stakeholders within DBC, e.g. agile cells, or outside DBC, e.g. Business Units or Newsrooms, within the scope of your work. Support DBC o...