Location
sandton, city of johannesburg metropolitan municipality, South-Africa
Posted
July 03, 2026
Job Description
Key Responsibilities
- Advanced knowledge of audience segmentation and targeting strategies, including first‑party data onboarding, lookalike modelling, and contextual targeting.
- Advanced skills implementing and optimising via DV360 and other DSPs (e.g., The Trade Desk, Amazon DSP, Adform) and ad servers (e.g., Campaign Manager 360, Magnite, Hivestack).
- Familiarity with analytics platforms such as Google Analytics, Adobe Analytics, or similar for performance tracking and attribution modelling.
- Leads innovation initiatives, testing new formats (e.g., CTV, audio, DOOH) and emerging technologies.
- Develops and maintains playbooks for campaign setup, optimisation, and reporting.
- Creates programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion‑based objectives.
- Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuatio...