Location
toronto, on, Canada
Posted
June 27, 2026
Job Description
Join Maple as a Senior Product Marketing Manager, leveraging your expertise to shape groundbreaking healthcare solutions. You'll drive go-to-market strategies for impactful B2B and B2C offerings in a hybrid work model.
In this strategic role, you will connect with product and marketing teams to shape positioning and messaging for new services. Expect to lead market and competitor analyses while driving customer advocacy and category design. Your insights will define how we package, price, and prioritize initiatives that impact patient care.
Key Responsibilities:
• Define positioning and messaging for core offerings
• Own market intelligence to shape strategic recommendations
• Shape customer advocacy for market expansion
• Inform packaging and pricing based on data insights
• Partner with teams to improve conversions across journeys
Requirements:
• 5–7 years of product marketing experience
• Strong background in B2B marketing strategies
• Proven track r...
In this strategic role, you will connect with product and marketing teams to shape positioning and messaging for new services. Expect to lead market and competitor analyses while driving customer advocacy and category design. Your insights will define how we package, price, and prioritize initiatives that impact patient care.
Key Responsibilities:
• Define positioning and messaging for core offerings
• Own market intelligence to shape strategic recommendations
• Shape customer advocacy for market expansion
• Inform packaging and pricing based on data insights
• Partner with teams to improve conversions across journeys
Requirements:
• 5–7 years of product marketing experience
• Strong background in B2B marketing strategies
• Proven track r...