Location
Smyrna, GA, United States
Posted
July 13, 2026
Job Description
Job Description
This role sits at the center of our client's marketing activation ecosystem, owning the orchestration of systems, data, and workflows that drive customer communications—primarily focused on email.
The Product Manager will bridge marketing, data, and engineering teams to ensure seamless execution of customer journeys from audience creation through final outbound messaging.
Core Responsibilities
• Own the end-to-end marketing activation workflow, connecting:
o Creative/content (AEM)
o Customer data & audience segmentation (CDP – GrowthLoop or similar)
o Outbound messaging platforms (MessageGears / ESP)
• Drive customer journey orchestration, ensuring data, creative, and technology align to deliver targeted communications
• Build and manage the product roadmap for marketing activation capabilities
• Translate business needs into user stories and product requirements
• Partner closely with engineering to support technical integrations ...
This role sits at the center of our client's marketing activation ecosystem, owning the orchestration of systems, data, and workflows that drive customer communications—primarily focused on email.
The Product Manager will bridge marketing, data, and engineering teams to ensure seamless execution of customer journeys from audience creation through final outbound messaging.
Core Responsibilities
• Own the end-to-end marketing activation workflow, connecting:
o Creative/content (AEM)
o Customer data & audience segmentation (CDP – GrowthLoop or similar)
o Outbound messaging platforms (MessageGears / ESP)
• Drive customer journey orchestration, ensuring data, creative, and technology align to deliver targeted communications
• Build and manage the product roadmap for marketing activation capabilities
• Translate business needs into user stories and product requirements
• Partner closely with engineering to support technical integrations ...