Senior Performance Marketing Analyst

TEKsystems

Full-time Other-General
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Location
mount royal, montreal (administrative region), Canada
Posted
June 19, 2026

Job Description

Job Description

Rôle d’analyste axé sur la mesure de la performance marketing et l’efficacité publicitaire. Le consultant consacrera environ 50 % de son temps à l’analyse de la performance des médias payants, et le reste au développement de l’infrastructure de mesure et à la livraison d’insights.

Analyst role focused on marketing performance measurement and advertising efficiency. The consultant will spend approximately 50 % of their time supporting paid media performance analysis and the remainder on measurement infrastructure and insights delivery.

Responsibilities

  • Evaluating paid media performance and advertising efficiency
  • Designing and running incrementality tests (geo holdouts, lift tests)
  • Supporting and improving in-house MMM framework
  • Deep‑dive analysis of traffic sources and channel optimization
  • Working with raw data in BigQuery and Snowflake
  • Delivering strategic insights to guide...