Senior Marketing Specialist

Cilantro

FULLTIME Business Operations Specialists
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Location
Cairo, Cairo Governorate, Egypt
Posted
July 01, 2026

Job Description

Responsible for planning, executing, and optimizing marketing campaigns that drive revenue and engagement. Translates business needs into structured campaigns across digital, in-store, and CRM channels. Ensures campaigns are commercially effective and consistently executed. Directly contributes to business growth through customer behavior and product performance.
RESPONSIBILITIES
  • <b>Campaign Strategy & Execution</b>: Plan and execute campaigns across launches, promos, and activations.
  • <b>Commercial Performance</b>: Drive revenue, optimize offers, bundles, and timing.
  • <b>Cross-Channel Integration</b>: Align Instagram, SMS, and in-store execution.
  • <b>Collaboration</b>: Work with content, design, CX, and operations.
  • <b>Experimentation</b>: Test offers, pricing, and messaging; analyze results.
  • <b>Pipeline Management:</b> Maintain consistent campaign calendar. <...