Location
Central, Hong Kong, Hong Kong
Posted
July 25, 2026
Job Description
Senior Marketing Manager, Global Chinese
Location:
Central, Hong Kong Island, HK
Brand: HSBC
Area of Interest:
Closing Date: Hybrid Worker
Date: 29 Jun 2026
**Job description**
**GCB 4**
**Principal responsibilities:**
+ Own the Global Chinese marketing strategy (by working with HK, China and Singapore stakeholders in Marketing, Proposition and Distributions) to set the vision, positioning, and annual plan to grow brand relevance and acquisition/referrals/engagement
+ Lead the planning of integrated, multi-market campaigns across paid, owned, and earned channels (out-of-home display, digital, social, CRM, partnerships, events), balancing consistency with smart localisation
+ Shape go-to-market plans relevant to Global Chinese customers. Brief and oversee creative, media, and PR agencies to ensure culturally fluent content (Mandarin / Cantonese where relevant), brand-safe execution, and high-qualit...
Location:
Central, Hong Kong Island, HK
Brand: HSBC
Area of Interest:
Closing Date: Hybrid Worker
Date: 29 Jun 2026
**Job description**
**GCB 4**
**Principal responsibilities:**
+ Own the Global Chinese marketing strategy (by working with HK, China and Singapore stakeholders in Marketing, Proposition and Distributions) to set the vision, positioning, and annual plan to grow brand relevance and acquisition/referrals/engagement
+ Lead the planning of integrated, multi-market campaigns across paid, owned, and earned channels (out-of-home display, digital, social, CRM, partnerships, events), balancing consistency with smart localisation
+ Shape go-to-market plans relevant to Global Chinese customers. Brief and oversee creative, media, and PR agencies to ensure culturally fluent content (Mandarin / Cantonese where relevant), brand-safe execution, and high-qualit...