Job Description
Local Responsibilities:
. Responsible for planning and driving direction, execution for the local marketing function including ATL advertising, BTL promotions, media plan, social media and influencer marketing.
. Work with external agency on the creation and development of various branding and promotional assets, from print to stores, to web.
. Work with regional team on POSM, video and products asset for local executional.
. Work closely with Sales team to support local activities, roadshow & in store activities.
. Manage budget and track KPI, ROI against marketing campaigns / spending.
. Ensure and track retail display excellence.
. Respond to customers queries and comments on social media, marketing email and any other channels.
. Support entire product line life cycle from strategic planning to tactical activities.
. Conduct monthly market visits to monitor competitor activities,...