Job Description
The Opportunity
The USAA Marketing Strategy & Analytics (MS&A) team is ensuring every member we acquire is a family whose financial security we help build. Our team is committed to providing granular and actionable visibility into our marketing acquisition investments.
We are looking for a Senior Marketing Data Scientist to join the team. You will lead the technical work behind audience strategy: building out and evaluating models, integrating 1st and 3rd party data, and resolving identities across marketing channels. Your work will directly shape which audiences we pursue and how we optimize our investments toward them. As a senior individual contributor, you will set technical standards, mentor other analysts, and partner closely with our MarTech, engineering and marketing leads on marketing activation.
This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius ...