Senior Manager, Sparkling, Technical Consumer Data Research

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Description

Summary:

TheSeniorManager, Technical Consumer Data Research (TCDR) reports to the Senior Director, TCDR,LATAM OUand leads consumer research forLatinAmericaOperating Unit (LATAM OU)SparklingCategory, deliveringfront‑end,consumer‑centricinsights to drive a prioritized innovation pipeline across Product, Packaging, and Equipment forright‑first‑time,high‑impactoutcomes. Organizationally, the TCDR function sits within the Innovation, Technology & Strategy team, ensuring strong integration of consumer insights into broader innovation and strategic decision-making processes.

This role serves as a critical business partner shaping strategic, end-to-end consumer centric innovation learning plansandcomprehensiveresearchfor theLATAMOUSparkling Categorywhilstcollaborating closely with Marketing, Human Insights, Global Development & Innovation teams, within theLATAMandinnovation centers to deliverpresent-forward and future-back researchstrategies, that driv...