Senior Manager, SEM & SEO Strategy

Equitable Bank

Full Time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
Toronto, Ontario, Canada
Posted
July 12, 2026

Job Description

What You'll Do!

  • Lead the team responsible for the development and execution of SEM, and Paid AI strategies and initiatives that drive conversion and acquisition (quality results at accelerated volumes and efficient costs). Two SEM specialists, and one Manager of SEO.

  • Build data-driven and customer focused plans across Paid Search, Performance Max and content opportunities for organic visibility.

  • Be a thought leader in Paid Search & Organic (traditional SERP & AI) strategies and effectively influence these ideas to business stakeholders to gain confidence and alignment.

  • Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERP’s and AI Overviews.

  • Collaborate with Digital Platforms on technical SEO implementation.

  • Collaborate with the Acquisition Targeting team to identify opportunities to leverage first-party data for targeting and mea...

    • Job Details

    • Job Type
      Full Time
    • Category
      Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Date Posted
      July 12, 2026
    • Application Deadline
      August 21, 2026