Senior Manager - Marketing

Full-time Other-General

Job Description

The successful candidate will be responsible for Proprietary Product and Membership Reward Marketing: developing annual plans to deliver Canada ICS customer marketing objectives, including marketing/operational excellence, customer relevance, scalable engagement and healthy returns on non‑acquisition investment. The successful individual will lead the team executing the marketing plan, and will align and coordinate across ICS stakeholder teams on the investment plan, expected outcomes and post‑campaign performance analysis. This team will work in close partnership with product and rewards stakeholders to align on plans, develop and execute marketing strategies and measure their effectiveness to optimize impact and efficiency.

Responsibilities

• Develop annual customer marketing plan, bringing along key stakeholders to ensure enterprise objectives are met.
• Lead the flawless execution of the marketing plan, with a step‑up on...