Senior Manager, High Value Segments

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

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About the Role

Supports the Strategy and Customer Segments Head in planning, leading, organizing, controlling direction, and implementing strategies & initiatives to acquire new customers, improve bank partner penetration & customer persistency, and maximize the customer lifetime value of the mass market segment portfolio.
The High Value market segment includes: BPIs Preferred Segment, which includes Next and Gold clients, and Private Wealth Segments.
The Head will be responsible for:
1.the ability of the distribution channels to cater to its customers and bank partners
2. ensuring that product and service offerings are relevant
3. keeping all needed and provided support at optimal levels

Roles and Responsibilities:

Performs any or all of the following in various degrees according to the position’s job level:

Constructs segmen...