Senior Manager Digital Marketing

Full-time Other-General

Senior Manager - Digital Marketing Company: Mercer Description: We are seeking a talented individual to join our Digital Marketing team at Mercer, a Marsh business. This role will be based in Mumbai. This is a hybrid role that has a requirement of working at least three days a week in the office. Senior Manager - Digital Marketing We will count on you to: Lead email marketing execution by building, testing, and deploying sophisticated email campaigns, implementing advanced segmentation strategies, and optimizing for maximum engagement and conversion Design and manage marketing automation journeys including complex nurture programs, behavioral triggers, and personalized workflows that guide prospects through the entire buyer journey Drive email performance optimization through rigorous A/B testing, data analysis, and continuous refinement of subject lines, content, design, and send strategies Support integrated digital campaigns by applying your broader digital marketing knowledge to en...