Senior Manager Channel Demand Planning

Adidas

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
Shanghai, Shanghai, China
Posted
July 14, 2026

Job Description

Purpose & Overall Relevance for the Organization:

As core business partner, lead the most accurate demand plan for all channels and ensure top-down demand plan is aligned with Channel targets and GCA strategy.

Key Responsibilities:

  • Translate Account ambition to buy guidance based on Net Sales / Sell-out targets for Accounts

  • Generate Account demand rolling plan, and liaise with Channel to coordinate their demand planning activities to ensure smooth channel execution

  • Identify Buffer buy opportunities early on (e.g. what sells well, customer feedback)

  • Support and facilitate mitigation planning by Category and Account for any OTB gaps

  • Provide inputs to SP milestones representing Channel and Accounts demand requirements

  • Provide omni-channel view across operating models (e.g. ReAct, FCC) and facilitate buy decision

  • Support regular reporting on Category and Channel alignment while p...