Senior Manager/ Associate Director, Brand Marketing

Full-time Marketing & Media

Role Overview

The Senior Manager/ Associate Director, Brand Marketing plays a pivotal role in driving the execution of Manulife’s integrated brand strategy, proposition campaigns, and core brand initiatives. This role requires a blend of marketing excellence, strong project leadership, and stakeholder management to bring the brand to life across multiple touchpoints.

Working in a highly collaborative environment, you will lead the development and execution of integrated campaigns, brand activation, social media and MCV content, sponsorships, and customer engagement initiatives that strengthen brand awareness, relevance, and consideration among target audiences.

Position Responsibilities

Campaign Execution & Proposition Activation

• Lead /support the planning, execution, and optimization of integrated brand and proposition campaigns across paid, owned, and earned channels.
• Drive end-to-end deli...