Job Description
Senior Digital Marketing Analyst (Growth)
Location: Vancouver – Hybrid (3 days in office)
Salary: $70,000 – $80,000
Role: owner of the paid lead generation engine in the U.S., responsible for scaling paid campaigns and driving high‑quality teacher leads.
What you will do
Own and optimise paid lead generation campaigns – primarily job boards, expanding into Google Ads and Meta.
Plan, execute, and continuously optimise paid lead generation campaigns.
Develop creative and targeting strategies, test creatives, targeting, and tactics constantly to double down on what works.
Dig into campaign data to extract actionable insights; run structured A/B tests to improve conversion rates and reduce acquisition costs.
Identify new growth opportunities and feed into budget planning and broader marketing strategy.
Collaborate with Operations, Sales, and Product to ensure campaigns align with business needs;...