Location
luzern, luzern, Switzerland
Posted
June 30, 2026
Job Description
Senior Demand Generation Manager B2B (40 - 60%)
Pensum: 40 - 60%
Published on: 15 June, 2026
Our strength lies in the sales process – our challenge comes before that: systematic, measurable lead generation. For this, we are looking for an experienced professional with a proven track record in B2B project business.
Your Responsibilities
- Leadgenerierung & Demand Generation
- You develop and manage initiatives to generate qualified B2B leads (MQLs).
- You build campaigns for target groups, industries, and use cases (LinkedIn, email, landing pages, webinars, etc.).
- You develop lead magnets and MQL mechanisms.
- You measure and optimize the entire funnel (reach, engagement, leads, MQLs, SQLs, pipeline).
- Positioning & Campaigns
- You refine our messaging around topics such as digital commerce, e-commerce, PIM, CRM/CDP, UX, CMS, and marketing automation.