Senior Brand Manager

Abbott

Full-time other-general
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Location
Shanghai, China, China
Posted
July 18, 2026

Job Description

**_Marketing Planning_**

+ Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
+ Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
+ Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
+ Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
+ Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

**_Product/_** **_Project_** **_Management_**

+ Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
+ Direct the prod...