Senior Analyst Leading Performance Optimization Through Data Analytics
McCANN Canada
Full-time
Other-General
Location
calgary, ab, Canada
Posted
May 30, 2026
Job Description
Empower marketing strategies as a Senior Analyst utilizing data analytics for optimization. Drive client success by transforming complex data into clear narratives that enhance campaign performance across diverse channels.
In this dynamic role, you’ll implement measurement tools and collaborate with teams to evaluate marketing effectiveness. Understanding user journeys and crafting compelling stories from data will be your forte. Your analytical acumen will help in making informed decisions for future strategies.
Key Responsibilities: • Assess and analyze campaign performance data from various channels • Develop clear reporting dashboards using Google Looker • Implement necessary analytics tags in partnership with technical teams • Guide optimization of digital marketing tactics based on insights • Translate user behavior findings into compelling stories for stakeholders
Requirements: • 5–7 years in analytics or client service positions • Mandatory experience...
In this dynamic role, you’ll implement measurement tools and collaborate with teams to evaluate marketing effectiveness. Understanding user journeys and crafting compelling stories from data will be your forte. Your analytical acumen will help in making informed decisions for future strategies.
Key Responsibilities: • Assess and analyze campaign performance data from various channels • Develop clear reporting dashboards using Google Looker • Implement necessary analytics tags in partnership with technical teams • Guide optimization of digital marketing tactics based on insights • Translate user behavior findings into compelling stories for stakeholders
Requirements: • 5–7 years in analytics or client service positions • Mandatory experience...