Senior Analyst - Contacts Management - Remote India

The Hackett Group

Full time Business Operations Specialists
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Location
India, India, India
Posted
June 25, 2026

Job Description

Job Description

Responsibilities

  • UnderstandĀ theĀ valuesĀ andĀ visionĀ ofĀ the organization.
  • ProtectĀ theĀ IntellectualĀ Property.
  • AdhereĀ toĀ allĀ the policiesĀ andĀ procedures.
  • SetĀ upĀ andĀ manage MarketoĀ engagementĀ programsĀ andĀ nurtureĀ streams.
  • ExecuteĀ A/BĀ testingĀ toĀ improveĀ campaignĀ effectivenessĀ andĀ engagementĀ metrics.
  • Leverage Munchkin V2 tracking to retain anonymous engagement data and enhance lead scoring accuracy.
  • SetĀ up, refine,Ā andĀ manage leadĀ scoringĀ models usingĀ mergedĀ activityĀ datasetsĀ for targeted campaigns.
  • BuildĀ automatedĀ MarketoĀ programsĀ toĀ re-engageĀ inactiveĀ leads and conduct churn analysis using behavioural data.
  • Manage campaign builds, list uploads, databaseĀ hygiene,Ā andĀ CRMĀ integrationsĀ within Marketo.
  • EnsureĀ accurateĀ andĀ timelyĀ leadĀ routingĀ andĀ assignmentĀ logic in Salesforce.
  • MaintainĀ SalesforceĀ dataĀ qualityĀ through deduplication,Ā dataĀ standardization,...