Location
alexandra, bukit merah, Singapore
Posted
June 27, 2026
Job Description
The Senior Analyst / Assistant Manager, Digital Marketing (AM) drives data-informed marketing strategies, optimizes campaigns, and provides actionable insights to enhance performance across all digital channels. This role combines analytical expertise, marketing knowledge, and strategic thinking to ensure digital initiatives deliver measurable business outcomes.
Key Responsibilities:
- Monitor, analyze, and report on digital marketing campaigns across platforms, including social media, email, SEM, SEO, and display advertising.
- Develop dashboards and performance reports to track key metrics, ROI, and campaign effectiveness.
- Conduct data analysis to identify trends, customer behavior insights, and opportunities for optimization.
- Collaborate with management and internal teams to recommend strategies for growth and engagement.
- Optimize digital campaigns using insights from A/B testing, analytics, and audienc...