Segmentation Strategy & Implementation Lead

Full-time other-general

Responsibilities:

• Enterprise B2B Segmentation Leadership (CDP/ABM Lead): Define and institutionalize a unified, account‑ and buying‑group–centric segmentation model that consistently prioritizes growth opportunities.
• ABM Modernization & Buying‑Group Activation: Modernize Account‑Based Marketing by embedding buying‑group intelligence, intent, and account prioritization into planning and execution.
• Marketing‑Ready Data & Insights: Oversee complex customer and account data into governed, actionable insights that improve targeting, engagement quality, and pipeline outcomes across Marketing, D&A, Marketo and AJO.
• MarTech‑Enabled Execution at Scale: Operationalize segmentation and ABM strategies through modern martech platforms, enabling scalable, timely activation across channels.
• Standardized Marketing Operating Model: Implement repeatable processes, decision rights, and workflows that embed segmentation and ABM into day‑to‑day marketing operat...