Segment Marketing Manager

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Description

Segment Manager's primary responsibility is to gather valuable industry insights from a user perspective through interviews, research, and customer & partner engagement. They will use these industry insights to collaborate with Sales and Marketing teams, shaping effective marketing campaigns & strategies.

They are tasked to analyze competitive data, monitor industry trends, and develop customer value propositions. Additionally, they'll lead sales enablement efforts, develop industry-specific go-to-market programs, and ensure their successful execution in alignment with business goals.

Their role also involves continuous self-development, supporting sales counterparts, and fostering relationships with industry stakeholders, all of which contribute to the organization's market positioning and business growth.

DUTIES AND RESPONSIBILITIES:

1. Market Insights 

a. Drives the market insights generation from a user/buyer...