Search Engine Optimization Specialist

Full-time Marketing & Media

Overview

Manulife is driving a multi-year digital growth agenda focused on enhancing customer experience by improving organic visibility (across both classic and AI search), raising brand awareness, and supporting lead generation globally.

Responsibilities

• Work as part of the SEO/GEO workstream, managing delivery timelines and progress through project management tools; managing stakeholder expectations; and conducting QA and launch monitoring.
• Support BAU activities by clearly communicating SEO (including GEO, AEO, AXO, and ASO) concepts, best practices, strategies, and reporting to partners across Asian markets in a concise, easy-to-understand, and actionable manner.
• Deliver full stack SEO services to Asian markets including Hong Kong, Malaysia, Singapore, Philippines, Taiwan, Indonesia, Japan and Vietnam etc, including:
  • Manage technical SEO baselines and enhancements - identify, diagnose, and resolve issues, providing solut...