Job Description
This role is for one of the Weekday's clients
Min Experience: 7+ years
Location: Bengaluru, Mumbai
JobType: full-time
Requirements
Key Responsibilities
· Lead the design, architecture, and development of Salesforce Marketing Cloud Next (Growth/Advanced) solutions.
· Develop omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile channels.
· Integrate Salesforce Marketing Cloud with Salesforce Data Cloud to enable real-time, event-driven marketing.
· Design and implement insurance-specific campaigns including onboarding, renewals, claims communication, cross-sell, and upsell journeys.
· Configure advanced automation using Journey Builder, Automation Studio, and APIs.
· Leverage Einstein AI capabilities for predictive engagement, segmentation, and personalization.
· Collaborate with Data, CRM, Analytics, and AI teams to enable Customer 360 use cases.
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