Sales Manager
BMS Performance
Job Description
Regional Sales Manager | Tobacco & Nicotine Products
Location: Liverpool & surrounding areas
A high‑impact Regional Sales Manager role driving growth across a full tobacco portfolio, with a strong focus on nicotine pouches. This is a fast‑moving category, and we're looking for someone who knows the sector inside out and brings proven field‑sales leadership. You'll spend 50%+ of your time in the field, coaching Account Managers, building retailer relationships, and turning commercial insight into action.
What you'll do
* Lead, recruit and develop a high‑performing field team
* Deliver a winning regional sales strategy
* Drive distribution, visibility, market share and ROI across all tobacco categories
* Use data to identify opportunity and manage risk
* Partner with marketing, commercial and operations to execute flawlessly
What you bring
You must...