Retail Marketing & Experience Lead

Continental

Full-time Marketing & Media
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Location
petaling jaya, selangor, Malaysia
Posted
July 25, 2026

Job Description

Job Description

Key Target of the job

Drive an integrated retail, trade, and training strategy to deliver a seamless customer and partner experience. Elevate brand presence and frontline engagement through unified execution and measurable impact.

Strategic Integration of Functions

  • Consolidate Retail development, Engagement & Promotion, and Training & Consultation into one unified framework.
  • Ensure all activities are aligned to deliver a consistent brand message and customer experience across channels.

Retail Marketing & Experience Design

  • Strategize and plan retail marketing that enhances in‑store visibility, shopper engagement, and brand storytelling.
  • Sustainable retail development in both quantity & quality perspective.
  • Develop experiential initiatives (events, activations, digital touchpoints) that strengthen emotional connection with customers.

Pro...