Job Description
KEY RESPONSIBILITIES:
* *Macro Brand Architecture:* Defining and executing the long-term corporate brand strategy, premium market positioning, and core value proposition for the K-12 school consortium.
* *Demand Generation & Enrollment Growth:* Planning and executing high-yield parent acquisition playbooks, managing scalable lead generation engines, and optimizing the complete enrollment conversion funnel.
* *AI-Powered Customer Engagement:* Deploying cutting-edge, AI-led marketing frameworks, predictive modeling, and automated data engines to enhance real-time customer engagement and personalize communication.
* *PR, Communications & Thought Leadership:* Orchestrating regional and national PR campaigns, managing media relations, and driving corporate thought leadership initiatives to build market authority.
* *Affluent Audience Targeting:* Designing highly customized, experiential ma...