Regional Demand Generation Manager
Cognex
Job Description
Job Description
Core Responsibilities
Demand Generation & Pipeline Ownership
Own the regional targets for generating new contacts, Marketing Qualified Leads (Tasks), and Sales Opportunities.
Execute a balanced 50/50 strategic split between Account-Based Marketing (ABM) and New Account Acquisition.
Utilize a diverse marketing toolbox to source high-value opportunities within untapped market segments.
Collaborate with theglobalCenter of Excellence (CoE) tooptimizelocalized email marketing and paid search campaigns.
Strategic Sales Alignment
Partner closely with the India Sales leadership team to align marketing priorities with regional revenue goals.
Co-lead field execution strategies, including custom customer seminars and localized industry events.
Maintain a tight feedback loop with the Inside Sales team (managed by a peer m...